Surf Expo On Demand Webinars

Events available On-Demand

Retailer Learning Labs

“Reopening Your Store after Covid-19: The Things You Are Not Yet Thinking About”
In this valuable webinar, Dan Jablons of Retail Smart Guys ( https://www.retailsmartguys.com ) will provide some guidance for ...
BRA, Educational Opportunity, reopening your store, resources, Retail Smart Guys, Retail Strategy, webinar
In this valuable webinar, Dan Jablons of Retail Smart Guys (https://www.retailsmartguys.com) will provide some guidance for independent retailers like you to help open your stores after Covid-19. This super informative webinar will cover store layouts, staffing, marketing, selling, merchandising, and financial steps that retailers need to take in order to successfully reopen your stores after having been shut down. Board Retailers Association specially arranged for Dan to present this helpful and relevant webinar to our retailers.When?: Dan originally presented this valuable and relevant webinar on Thursday, May 21, 2020 but is now available on demand anytime.Where?: Right here. Just push play.Why?: Because Board Retailers Association is a nonprofit that cares deeply about specialty retailers and provides resources like this to not only help specialty retailers like you to reopen your doors but also to lower your day to day costs, increase your profit margins and create more remarkable customer experiences.Not already a BRA Regular (no cost) or Distinguished Retail Member? You can easily opt in via this super simple join form: https://www.boardretailers.org/join-bra/BONUS In addition to the video, we received some other materials from Dan Jablons of Retail Smart Guys related to the presentation to share with you upon request including:A copy of all the slides of the presentationA Checklist to do the things that are mentioned in the presentation!Management One’s 12 Week Cash Flow Plan – A great tool to ensure that you know where your cash flow is headed.  It will help you make the important decisions you need to make to keep your cash!Management One’s PPP Planner – For those of you that got the PPP loan, this will help you manage that money, so that you can get it forgiven and not be liable to repay more than you shouldManagement One’s Retail Recovery Playbook – here’s the link to this super valuable tool: https://www.management-one.com/retail-recovery-playbookPlease request any of the above referenced documents by emailing our Executive Director who will reply with the requested attachments within 24 hours. Here is the address: doug@boardretailers.orgWe hope you find all of this helpful as you reopen your stores, and chart your course ahead during this unique time.  Again, we hope that you’ll let us help you plan your inventory, work out your marketing, assist with any staffing issues, and generally be of service to you in any way we can! – Dan Jablons, Retail Smart Guys – www.retailsmartguys.com
Retailing in COVID-19: What We Know Now
This info packed webinar goes through all of the things that successful retailers are doing to rebuild and thrive after the ...
retail
This info packed webinar goes through all of the things that successful retailers are doing to rebuild and thrive after the pandemic. It includes important discussions about store layout, marketing, inventory planning, and cash flow planning for survival. It’s the complete guide to survival for retailers through the end of 2020, and into Spring of 2021!About Dan JablonsDan Jablons worked in retail while attending the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. He has worked with retailers such as Walmart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Jimmy Choo, Charles David, Diesel, Oakley, Tumi, Hollywood Bowl, and many others. He has worked for a clothing manufacturer where he piloted vendor-managed inventory programs, a leading point-of-sale provider (where he installed systems and provided merchandising help to retailers large and small) and internet marketing (where he helped retailers establish a presence on the web.) In addition to his vast retail background, Dan also has a background in improvisational theatre. He has performed with comedy troupes all across the USA, and recently appeared on Curb Your Enthusiasm. Dancombines his extensive knowledge of retail with his comedy skills to become one of the industry's most popular speakers. He has spoken at Magic, at local municipal and trade show events, and many other venues. 
Retail Survivors: Who Will Make It, Who Won’t, and Why with Dan Jablons, Retail Smart Guys
We go through the attributes that retailers need to have today to make their businesses bullet proof for the rest of 2020. It ...
merchandise, retail, strategy
We go through the attributes that retailers need to have today to make their businesses bullet proof for the rest of 2020.  It includes everything a retailer needs to consider to not only survive this incredibly difficult year, but also includes some case studies for retailers who are actually beating last year’s number.About Dan JablonsDan Jablons worked in retail while attending the Ohio State University, where he graduated with a Bachelor of Science in Marketing and Production. He has worked with retailers such as Walmart, Target, JC Penney, American Apparel, Betsey Johnson, Donna Karan, Jimmy Choo, Charles David, Diesel, Oakley, Tumi, Hollywood Bowl, and many others. He has worked for a clothing manufacturer where he piloted vendor-managed inventory programs, a leading point-of-sale provider (where he installed systems and provided merchandising help to retailers large and small) and internet marketing (where he helped retailers establish a presence on the web.) In addition to his vast retail background, Dan also has a background in improvisational theatre. He has performed with comedy troupes all across the USA, and recently appeared on Curb Your Enthusiasm. Dancombines his extensive knowledge of retail with his comedy skills to become one of the industry's most popular speakers. He has spoken at Magic, at local municipal and trade show events, and many other venues. 

Industry Talks & Panels

SIMA Speaker Series featuring Doug Palladini of Vans
The first 2020 SIMA Speaker Series features a conversation with Vans Global Brand President Doug Palladini. Hosted by ...
Doug Palladini, SIMA, Vans
The first 2020 SIMA Speaker Series features a conversation with Vans Global Brand President Doug Palladini. Hosted by industry veteran Rob Campbell from GroupY, Doug shares a comprehensive update on one of the world’s most successful brands. You’ll get insight on the overall state of business, including the e-commerce spike and how resources have been deployed to support a long-term strategy. Hear about Vans’ pandemic response and what specific steps have been taken to ensure the well-being of employees, like continuing to pay those working retail in full until stores reopen.Find out how Vans has adapted quickly and found ways to execute effectively with a remote workforce. Since sending workers home from US headquarters in March, the brand continues to engage with its fans and enable creative expression through initiatives like Bouncing Off The Walls and The Shoebox Challenge, while also introducing innovative new programs like Foot The Bill, which directs profits from customized designs to valued partners.Doug explains why Vans has taken such a strong stance in the movement for social justice, outlining what is being done now and plans for continued long-term support. He also shares examples of what strong leadership looks like in today’s environment.“Consumers will more and more want to align themselves with brands that they feel a deep and emotional connection to,” says Doug. The SIMA Speaker Series is a dynamic and interactive platform for bringing the latest in best practices and innovation to those seeking to remain at the forefront of business and innovation. To be the first to know about upcoming Speaker Series events, be sure to subscribe to the SIMA Speaker Series.
SIMA Speaker Series featuring Brian Garafalow of Igloo
Tune in for the second episode of the 2020 SIMA Speaker Series . There’s been a buzz around the action sports industry for a ...
Brian Garafalow, Igloo, SIMA
Tune in for the second episode of the 2020 SIMA Speaker Series. There’s been a buzz around the action sports industry for a while now about what Brian Garofalow, or “BG” as he’s best known, has been doing over at Igloo. The iconic brand has enjoyed renewed energy and success, especially at lower price points where the classic Playmate model has seen explosive growth through strong collaborations with well-known licensing partners like Disney, Nickelodeon, Andy Davis, Independent and more.An industry veteran who many know from his time at DC, Element, and RVCA, BG shares his expertise and insight on all the pressing topics of today, including of course, the brand’s quick pivot to address COVID-19.Other topics covered in this exclusive 30-minute interview include…The role of leadership and what elements are most important during challenging times to keep Igloo’s employees safe, positive, and productive.Direct to consumer efforts, integration and participation of retailers.BG’s method for evaluating the best collaboration partners.How Igloo continues to connect with consumers, while also conveying its culture and remaining authentic in this new era.How lessons from the action sports industry translate to success on a larger scale.Opportunities for growth that still exist right now.BG even offers a sneak peek at Recool, the world’s first cooler made from biodegradable materials, which aims to put an end to those dreaded “white styrofoam disposable coolers” once and for all.
Plans for the New John John Brand
A s a Surf Expo Connect attendee, enjoy a preview of Executive Edition -exclusive content from Shop Eat Surf like this top ...
Florence Marine X, John John Florence, Shop Eat Surf
As a Surf Expo Connect attendee, enjoy a preview of Executive Edition-exclusive content from Shop Eat Surf like this top story. We asked Kandui CEO Jeff Hurley how Florence Marine X will stand out, which markets will be targeted, and if his family is concerned about launching a new brand during a pandemic. Read Full Story on Shop Eat Surf Learn more about Shop Eat Surf here and sign up for our daily email news alerts. 
Global Skateboard Sales Surge Outstrips Supply
A s a Surf Expo Connect attendee, enjoy a preview of Executive Edition  -exclusive content from Shop Eat Surf like this ...
Industry News, Shop Eat Surf, skateboards
As a Surf Expo Connect attendee, enjoy a preview of Executive Edition-exclusive content from Shop Eat Surf like this top story.  We talk to skateboard brand leaders at NHS, Dwindle, Globe, Landyachtz, Welcome, Eastern Skateboard Supply, Element and more about what is driving demand and the challenges they are facing getting enough product. Read Full Story on Shop Eat Surf Check out more industry news at Shop Eat Surf and sign up for our daily email news alerts. 
RVCA Global GM on Sales Trends, Category Strategies, and a New Leadership Team
A s a Surf Expo Connect attendee, enjoy a preview of Executive Edition  -exclusive content from Shop Eat Surf like this ...
Industry News, Shop Eat Surf, skateboards
As a Surf Expo Connect attendee, enjoy a preview of Executive Edition-exclusive content from Shop Eat Surf like this top story.  A talk with Brad Blankinship about personnel changes, what categories RVCA is now focusing on, how next year is shaping up, and plans for the booming RVCA Sport line. Read Full Story on Shop Eat Surf Check out more industry news at Shop Eat Surf and sign up for our daily email news alerts. 
How Proof Lab Has Navigated the Pandemic
A s a Surf Expo Connect attendee, enjoy a preview of Executive Edition  -exclusive content from Shop Eat Surf like this ...
Industry News, Shop Eat Surf, skateboards
As a Surf Expo Connect attendee, enjoy a preview of Executive Edition-exclusive content from Shop Eat Surf like this top story.  Proof Lab, based in Northern California, has become one of the pinnacle accounts in the industry. We talk to Co-Owner Will Hutchinson about surviving the three-month shutdown, what they are seeing in stores, the growing inventory challenges, and how they believe the rest of the year will unfold. Read Full Story on Shop Eat Surf Check out more industry news at Shop Eat Surf and sign up for our daily email news alerts. . 
Rastaclat CEO on Responding to the New Protest Movement and COVID-19
A s a Surf Expo Connect attendee, enjoy a preview of Executive Edition  -exclusive content from Shop Eat Surf like this ...
Daniel Kasidi, Industry News, Rastaclat, Shop Eat Surf
As a Surf Expo Connect attendee, enjoy a preview of Executive Edition-exclusive content from Shop Eat Surf like this top story.  A talk with Daniel Kasidi about how the pandemic has impacted Rastaclat’s business, what adjustments they have made, how the company responded to the Black Lives Matter movement, and advice for other brands that may be grappling with the increased focus on social responsibility. Read Full Story on Shop Eat Surf Check out more industry news at Shop Eat Surf and sign up for our daily email news alerts.