Stand Up Paddle Industry Association (SUPIA) is the trade organization of all stand up paddle businesses: Manufacturers, Retailers, Service Providers (Instructors, Guides, Race Directors, Event Planners, Certifiers), Media, Sales Reps, Distributors, Suppliers, etc. The SUP Industry Association will strive to move standup paddling forward in a positive direction, while improving each members individual businesses.

Welcome to the Surftech / NSP Booth we look forward to having you check out our 2021 collection of boards and accessories.

TAHE is a brand born from the union of BIC Sport and Tahe Outdoors, two legendary companies famous for decades of commitment to water sports. BIC Sport’s board sport culture, manufacturing expertise and focus on family fun is now combined with Tahe Outdoors dedication to exploration and craftsmanship. The result is a brand dedicated to Endless Play Time on the water with family and friends of every skill level.

2021 is the inaugural year for the new TAHE brand collection of water sports gear. 40 years of BIC Sport history are some tough shoes to fill, but we're confident the new range and brand will excite and delight both you and your customers!

In addition to the new TAHE brand replacing BIC Sport is our premium SIC Maui brand and the niche Surf/SUP lifestyle brand Oxbow.  We look forward to sharing the new collections with you together with our 2021 offer. Please contact us to set up a line review and meeting.